I wish I had this when I started
(+ final chance to join at 50% off)
Last week, I announced the Substack Money Map Bootcamp and so many of you reached out with questions and excitement that I wanted to share a bit more about what's actually inside (and why it matters to you).
But first, a quick story that might sound familiar...
The $0/month newsletter trap
Last November, I got a message from Emma who had been writing her Substack for 7 months. Her content was genuinely excellent – thoughtful, well-researched, and valuable.
Her subscriber count? A respectable 1,200. Her revenue? $0.
"I keep putting off monetization because I'm not sure when or how to do it," she told me. "Every time I think about adding a paywall, I worry my readers will leave."
Does that sound familiar?
Emma joined my monetization workshop in December. Six weeks later, she had:
Restructured her homepage based on my conversion formula
Implemented the strategic paywall placement we covered
Created her first paid offer using the framework
Results? 87 paid subscribers in the first month. Over $6,000 in recurring revenue.
"The biggest surprise," she told me, "was that several readers thanked me for finally offering a way to support my work. I was afraid of monetizing, but my audience was actually waiting for it."
"But I'm not ready to monetize yet..."
Here's the thing: The strategy for successfully monetizing your Substack needs to be baked into your approach from the beginning.
It's not about "going paid" tomorrow—it's about setting up your newsletter strategically so that when you do monetize, the conversion feels natural and your readers are primed to say yes.
That's exactly what we'll cover in the bootcamp:
Day 1: Your Subscriber Conversion Machine
The exact homepage structure that doubled my conversion rate
How to create content that naturally leads readers toward paid offerings
The "Anticipation Builder" technique that primes subscribers for monetization
Day 2: Your Perfect Paywall Strategy
The 3 paywall models and which one fits your newsletter (most people choose wrong!)
How to decide which content goes free vs. paid (hint: it's not what you think)
My "No-Pressure Pitch" formula that converts without feeling salesy
Day 3: Your Multiple Income Streams Blueprint
Beyond subscriptions: The 5 additional revenue streams that work on Substack
How to create offers your audience actually wants (tested with hundreds of newsletters)
The promotional calendar that sells without being annoying
Real results from real newsletter writers
When I shared some of these techniques in previous workshops, here's what happened:
"I was stuck at 800 subscribers for months. After implementing just the homepage changes, I added 300 new subscribers in 3 weeks. Then using the paywall strategy, I converted 22 of them to paid. This literally changed everything for my newsletter." – Marco, Finance Writer
"I was convinced I needed 10,000 subscribers before monetizing. Ana showed me that's completely wrong. I had just 600 subscribers when I implemented her strategy, and now have 78 paying at $8/month. That's over $600 monthly from a tiny audience!" – Jen, Wellness Coach
"The multiple income streams module was a game-changer. I added a simple digital product as a one-time purchase option and made $1,400 in the first week. My subscribers actually thanked me for creating it." – David, Productivity Newsletter
This isn't just theory—it's my actual system
Remember, I started my Substack journey on September 5th, 2024. In less than 7 months:
0 to 48,000 subscribers
Bestseller status in just two months
Multiple income streams that replaced my previous business model
I don't say this to brag, but to show you what's possible when you have the right system in place.
A special bonus for fast action-takers
Everyone who joins by April 10th will also get access to my "5-Minute Growth Ritual" bonus module—the exact daily practice I used to add 10,000+ subscribers in a single month.
This takes just 5 minutes daily and includes three simple tracker templates to keep you consistent.
Your last chance to join at special pricing
The bootcamp starts April 15th, and special pricing ends Wednesday, April 10th:
Regular price: $297 Special offer: $147 (50% off, ends April 10th)
Paid members: Just $97 (my thank you for supporting How We Grow) - check your access at the bottom of this email.
And if you're on the fence about becoming a paid member...
My annual membership is also 40% off until April 10th (just $106 instead of $177). Sign up for an annual membership and you'll get the bootcamp almost for free - just $97 instead of $297!
Is this really for you?
This bootcamp is perfect for you if:
You've been putting off monetization because you're unsure when or how to start
You want to build multiple income streams, not just rely on subscriptions
You're tired of publishing great content that doesn't convert to income
You want to shortcut your growth journey with proven strategies
You're ready to transform your newsletter from hobby to business
If any of those sound like you, I'd love to see you in the bootcamp.
Time investment:
1.5 hours for 3 days - April 15-17
Schedule: 10:30 am EST / 15:30 GMT every day. Here’s a time converter for you.
You cannot make it live? No problem. All sessions will be recorded and you get access to replays + all toolkits shared
Quick poll:
I'm curious what's been your biggest challenge with monetizing your newsletter:
Until next time,
Ana
P.S. Remember, the special pricing and bonuses end Wednesday, April 10th. After that, the price returns to $297
Are you a paid member? Then you get a special access to this bootcamp at $297 $97