💡 How I Use Hooks to Stop the Scroll (and Turn Notes Into Subscribers)

Jan 22, 2025

∙ Paid

If you’ve been part of my Notes to Subscribers Growth Challenge, you already know how powerful Notes can be.

For years, I treated “hooks” as an afterthought—just another part of writing. But once I understood their potential, everything changed.

Now, hooks are my secret weapon for making people stop scrolling, engage, and subscribe.

And here’s the best part: I’ve created an actionable webinar to help you do the same.

(link at the end of the post)

Join the Growth Challenge as a paid subscriber and unlock:

✅ My irrefutable hook formula that’s generated thousands of subscribers
✅ 200+ plug-and-play hook templates and examples
✅ 10 ChatGPT prompts to craft perfect hooks AND figure out what your audience wants
✅ 30 days of templates with my own Notes examples

Get 27% off forever

Basically, I’ve got you covered for the next few months with ideas, examples, and strategies to grow your audience.

Why Hooks Matter

A strong hook is the difference between being seen and being ignored.

You have seconds to capture attention, so every word counts.

A great hook does 3 things:

1️⃣ Stops the scroll.
2️⃣ Sparks curiosity.
3️⃣ Promises value.

Let me show you how I’ve made this work for me.

How I Turn Hooks Into Subscribers

1️⃣ I Write for My Audience, Not Me

People don’t care about your random thoughts—they care about what’s in it for them.

Here’s how I craft hooks that resonate:

Solve a problem. “Struggling to grow your Substack? Try this.”
Ask a question. “What’s the biggest mistake you’ve made as a creator?”
Be bold. “Most creators waste their time on Notes. Here’s why.”

A Note isn’t about showing off; it’s about serving your audience.

2️⃣ I Use My Hook Formula

The hook formula I teach in my webinar is simple but powerful:

Start with a surprising statement or stat.
Build tension by hinting at a solution.
End with a clear promise of value.

Example:
“80% of creators quit Substack in under 6 months. Here’s how to make sure you’re not one of them.”

3️⃣ I Leverage ChatGPT for Hook Ideas

Not sure what to write? ChatGPT can help you:

Brainstorm hook ideas based on your niche.
Refine your tone to match your audience.
Discover what’s trending in your space.

You’ll find 10 of my best prompts in the webinar!

4️⃣ I Show Up Daily (With a Plan)

Consistency isn’t enough—strategy matters. I use my hook templates and 30-day Notes calendar to stay ahead.

Examples:

Educational: “The one mistake 90% of creators make when writing Notes (and how to fix it).”
Growth-focused: “Your Substack isn’t too small to matter. Drop your link, and I’ll check it out!”
Entertaining: “Confession: My first 10 Notes flopped. Here’s what I did differently.”

With this system, I’m never stuck on what to post.

5️⃣ I Track Engagement and Conversion

Likes and comments are great, but I focus on what matters:

How many subscribers come from Notes?
Are readers engaging with my content?
Is my audience growing consistently?

Some of my best-converting Notes had fewer likes but drove tons of subscriptions.

Your Turn: Want to turn your Notes into a subscriber engine?

Here’s what to do:

1️⃣ Become a paid subscriber and join the Notes to Subscribers Growth Challenge.
2️⃣ Access the actionable webinar with my hook formula, templates, and ChatGPT prompts.
3️⃣ Start using the templates to create scroll-stopping content for your audience.

P.S. What’s your biggest struggle with writing hooks? Drop it in the comments—I’d love to help!

Here’s your link to the webinar covering:

✅ My irrefutable hook formula that’s generated thousands of subscribers
✅ 200+ plug-and-play hook templates and examples
✅ Bonus 1: 10 ChatGPT prompts to craft erfect hooks AND figure out what your audience wants
✅ Bonus 2: 30 days of templates with my own Notes examples

✅ Bonus 3: Your swipe file