If I Had 30 Days to Grow a Paid Substack, Here’s Exactly What I’d Do
Context: I built my Substack, How We Grow, from 0 to 26,000 subscribers in under 3 months. It became a Substack Bestseller, and yes, it’s now a major revenue stream.
This isn’t magic or luck. It’s a strategy, based from years of building personal brands and experimenting with what works online.
If I had to start over from scratch with 30 days, here’s my exact game plan:
1. Set the Foundation First
Before you write a single post or promote anything, you need to answer these questions:
Who is your ideal reader?
The more specific, the better. What are their problems, and how can you help solve them?What’s your value proposition?
Why should someone subscribe? Are you offering deep insights, actionable strategies, or exclusive tools?
Your Substack headline and description should scream this value.
Example:
“How We Grow: Proven strategies to build multiple income streams, master personal branding, and monetize your expertise.”
2. Optimize Your Profile to Attract Readers
Bonus: Free download:
Your Substack profile should do two things: