🚀January Growth Challenge: Turn Your Notes into Subscribers
What if your notes could make you money?
Four months ago, I had no idea how powerful notes could be.
Today? They’ve brought me 60% of my Substack growth, helping me hit 29K subscribers and bestseller status in just 4 months.
Notes like this one:
But here’s the truth: not all notes are created equal.
Some brought hundreds of likes but zero subscribers.
Others? A handful of likes but a flood of paid subscribers.
That’s the thing about notes: They can grow your audience fast if you know what to post, when to post, and how to structure them for maximum impact.
This January, I’m opening the door to my personal playbook:
My 3-Note Strategy (growth, educational, entertaining)
The Notes Calendar I used to build consistency and scale
Swipe files of my most viral and highest-converting notes
And we’re gamifying it. 💥
It’s not just a challenge—it’s BINGO! Small, fun, actionable tasks to keep you growing all month long.
Plus, each week, I’ll host a Notes Boost Party where we’ll engage with your notes and help you grow faster together.
This challenge is available for paid members, and to make it easier to join, I’m offering 40% off the annual plan for the next 24 hours.
Want in?
Comment “I’m in” to get access to the challenge and start growing your Substack today!
There are 3 Types of Notes
There’s a method to the madness. When it comes to Substack growth, you need a mix of these three types of notes:
Growth Notes:
These are designed to attract new eyes. They’re bold, edgy, sometimes controversial, and perfect for going viral. Think: hot takes, contrarian views, or trending topics.Educational Notes:
These position you as the go-to expert. Share actionable tips, insights, or mini frameworks. The goal? Build trust and authority while delivering immediate value.Entertaining Notes:
These make people smile, laugh, or feel seen. They’re relatable, personal, or downright funny. These notes build a deeper connection with your audience.
The secret? A calendar that balances all three. This ensures you’re growing, engaging, and converting consistently. That’s exactly what this challenge will teach you.
Notes to Subscribers BINGO: January Edition
(you will receive a new card every week)
How It Works:
Small, daily tasks to keep you consistent and creative.
Each week a new Bingo Growth Card will be available
Complete rows, columns, or even the full board to win prizes!
Share your progress during the Notes Boost Party each week.
Challenge Timeline: Turn Notes into Growth Machines
Week 1: Master the 3-Note Framework
Live Webinar: The 3 Types of Notes That Drive Growth
Why you need a mix of Growth, Educational, and Entertaining notes.
Swipe files of my most viral notes.
Notes Boost Party: Engage with each other’s notes to grow faster.
Task: Publish one note of each type this week.
Week 2: Hook & CTA Magic
Live Webinar: How to Write Hooks That Stop the Scroll (and CTAs That Convert)
My hook formulas and CTA templates.
Examples of hooks that turned into subscribers.
Notes Boost Party: Share your best hooks and notes for group feedback.
Task: Publish 5 notes using the hooks and CTAs from the webinar.
Week 3: Analyze & Revamp
Live Webinar: Why Some Notes Convert (And Others Don’t)
Breaking down note analytics: Likes ≠ Subscribers.
How to revise underperforming notes for better results.
Notes Boost Party: Revamp and share your notes live for feedback.
Task: Revise 2 old notes and track performance.
Week 4: Consistency & Scaling
Live Webinar: Building Your Notes Calendar for February Growth
How to plan your notes for a balanced strategy.
Templates to keep you consistent.
Notes Boost Party: Share your February Notes Calendar for feedback.
Task: Pre-schedule all February notes and post 3 more this week.
How to Join the Challenge
Comment “I’m in” - free access to all paid members
Want an edge? I’m offering 40% off the annual plan for the next 24 hours.
Get access to:
The full BINGO card for Week 1. Save it from here: