Most Newsletters Lie—Here’s the 30-Day Growth Challenge to Prove Them Wrong
Forget what you think you know about “growth.”
You’ve seen a thousand emails promising “secret hacks” or “overnight success.”
Heck, half of them repackage the same tired advice in new packaging. So this June, let’s do something reckless: we’re ripping up the playbook and committing to 30 days of raw, unfiltered founder stories—plus real, no-BS mini-tasks that force you to actually move instead of just “consuming content.”
Why Now? (Hint: Because “waiting for the right time” is a trap.)
Last week, I stumbled on the story of a 19-year-old kid who dropped out of college, spent one year coding an app—then sold it for a mid-six-figure exit. A stranger to me three days ago, but today you’ve probably seen his name buzzing in my DMs.
It got me thinking:
Why are we still “waiting for permission”? Why are we scrolling through LinkedIn “for inspiration” without ever doing anything?
Answer: Because nobody’s challenging you. Everyone’s too busy being “supportive” from the sidelines.
This month, we’re flipping the script. Instead of inspirational fluff, you’ll get one punch-in-the-gut founder story each morning, paired with a mini-task designed to shove you out of your comfort zone.
No sugarcoating. No “just believe in yourself.” Actionable shit.
Here’s the Deal
Dates: June 1–30 (starting today, by the way—no waiting around).
Format: Daily email (9 AM EST) featuring:
Founder Story (300–400 words): Real people, real journeys, real screwups.
3 Brutally Honest Takeaways: None of that “be yourself” nonsense—actual tactics you can swipe.
Mini-Task (5–10 minutes): Do something today you’ve been putting off—map a pivot, sketch a lead magnet, or write a bombshell LinkedIn post.
Paid Subscriber Perks:
Stream creators interviews: I snagged time with some real deal creators to unpack how they turned their ideas into multiple six-figure income streams. Paid subscribers get the full Q&A transcripts and audio clip.
Exclusive Worksheets & Templates: From “Pivot Decision Matrix” to “30-Day Community Calendar,” these are made for action, not decoration.
Live Workshop (June 29/30): Free for paid subscribers. A real-time, hands-on walkthrough of all 30 lessons, plus a no-holds-barred Q&A. Non-subscribers can grab a ticket for a nominal fee.
Not a paid member yet? Get in at 20% off now.
What to Expect (Spoiler: You’ll Hate Me …and Thank Me)
No Fluff, Ever.
Most newsletters hand you memes or vanity metrics. Each morning’s story will take you inside someone’s scars, their gamble, and the exact moment they decided “fuck it, I’m doing this.”Controversial Takes.
I’ll call out industry BS. (Yes, someone’s going to hate me for exposing their “secret strategy” as nothing more than repackaged marketing garbage—bring it on.)Action Over Admiration.
We’re not just reading about “growth.” We’re forcing you to put one foot in front of the other. Day 1’s mini-task already threw shade at “analysis paralysis” when you mapped your own big decision (like Daniela Amodei stepping away from OpenAI).Community Momentum.
I host a private chat thread just for this month. No gatekeepers, no sales pitches—just a room of folks who actually want to do something. Post your mini-task results, debate whether “pivoting sucks” or “bootstrapping vs. VC is overrated,” and get real feedback.
How to Join
Already a Paid Subscriber? Great—you’re all set. Check your inbox at 9 AM EST (Daniela Amodei’s story, plus your free “Pivot Decision Matrix” worksheet).
Free Subscriber or Not on the List Yet?
Go here
Choose “Paid Subscriber” (at 20% off)—that unlocks every story, worksheet, (and the Justin Welsh interview).
Make sure you join the chat so you can get the best out of it all
Scared to Commit?
Use today’s public mini-task (mapping your decision) as a tiny test drive. If you hate the format, bail—no hard feelings. But if you find yourself taking a small step, consider upgrading.
Incentive to Share (Because Virality Is the Best Validation)
First 5 People to Tweet/LinkedIn Post
Share a screenshot of Day 1’s mini-task outcome (your pros/cons list).
Tag me and use #HWGJuneChallenge.
You’ll get a free 15-Minute “Growth Audit” recording from me—no charge, no upsell.
Refer Three Friends
Get them to sign up as paid subscribers before June 5.
You and your friend each get the “Ultimate Creator Toolkit”—a digital bundle (PDF) with my top 50 tools, swipe files, and community-building cheat sheets.
