Nobody Commented on My Posts. Until I Learned to Ask the Right Questions.

I Thought My Readers Didn’t Care—Until I Changed This One Thing.

Why Engagement Matters

When I started writing on Substack, I had this picture in my mind: I’d hit publish, people would rush in, comments would flow like wine, and my inbox would light up with notifications.

Reality? Crickets.

It took me longer than I care to admit to realize this: you don’t get engagement by accident.

Engagement is something you create. …