The #1 Reason People Don’t Upgrade to Paid (And How to Fix It)

(Why Free Readers Stay Free—And How to Snap Them Out of It)

Last month, I spent $2,000 on an online course.

Not because I needed it. Not because I couldn’t find the same information elsewhere. Not even because the person selling it was the best in the field.

I bought it because I wanted a shortcut.

I didn’t want to spend months digging through blog posts and YouTube videos. I wanted a step-by-step roadmap to execut…