The Dangerous Trap of 'Doing Fine'

A creator friend told me last week: “My Substack is growing, I’m making a little money, and that’s enough for now.”

I almost choked on my coffee.

Enough for now?

That’s exactly how I thought when I had 5,000 subscribers.

And it nearly killed my growth.

Here’s what no one tells you:

Being “fine” is the fastest way to fail.

When I started How We Grow, my goal was to make a living from my writing. Simple.

Then I hit 10,000 subscribers. Cool.

20,000? Even better.

But at 30,000, I made a mistake.

I relaxed.

I told myself, “This is going well. Let’s just keep it steady.”

Steady is a lie. Growth doesn’t keep up with 'steady.'

I stopped experimenting, pitching brands, and sharing the ugly side of building.

And guess what?

My growth slowed. My income dipped. My audience noticed.

It hit me: I didn’t come this far to stop here.

So I pushed harder.

I hosted live Q&As, sent more notes, and shared my biggest flops.

One month later? 9,770 new subscribers. $15,000 in revenue.

The magic formula?

It’s not magic.

It’s momentum.

Ask yourself:

• Am I coasting because it's comfortable?

• When was the last time I made a bold move?

• If I doubled my effort this month, what could happen?

Being fine won’t pay the bills when the algorithm shifts.

Being fine won’t land you brand deals when competition doubles.

Being fine won’t build the life you dream of.

That’s why next week, I’m running a live workshop: The 5 Growth Moves That Took Me From $0 to $15K/Month.

No fluff. Just the exact strategies I used (with all the messy details).

Enrollment closes in 72 hours. Book your spot here.