19 Comments
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Corey Scott's avatar

Sounds way better than “follow me and I’ll follow you” 🤷🏽‍♂️ lol

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Ana Calin's avatar

who wants that anyways :)

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Antti Päivänsäde's avatar

You are amazing write this Podcast I hear you voice Even all day. It sounds so soothing when you read these podcasts. Thanks for all that

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Ana Calin's avatar

Thanks, appreciate it

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Claudia Faith's avatar

so much to learn here. I have two questions: a) did those brands reach out to you via LinkedIn or is there another platform you can recommend for people that are not on LinkedIn and b) can you write a post about pitching to brands? would be super curious to learn more!

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Ana Calin's avatar

Thank you, Claudia. To answer your questions:

a - both. But this platform helped me reach out consistently and get really good brand partnerships too: https://passionfroot.cello.so/Uzr1wd6DLsi

b - definitely, a masterclass is also underway

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Salil Bajaj's avatar

Even I have faced the same issue on LinkedIn. I was doing quantity > quality. Having had the experience I have learned the linkedIn gurus who say post 5 times and 100 other things. That isn't relevant to me. So, now the focus is on quality and getting those engagement up by forming a like-minded community.

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Ana Calin's avatar

I am sure it feels more refreshing and authentic to you now and your audience sees that too.

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Maryann's avatar

thank you Ana for this thoughtful note. If I had to sum up the learning, it is that authenticity wins everytime.

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Ana Calin's avatar

The more I tried to look like that corporate bitch who would not stop at anything, the more miserable I was.

The moment I stoped chasing numbers of any kind, that’s when the magic switched on.

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Ana Calin's avatar

Being you has never been more rewarding.

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Maryann's avatar

Fully agree 👍🏽

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Renata Dvorakova's avatar

Ana, thank you for this article and interesting content. I’ve spent almost two decades in corporate environment and now I am trying to figure out how to grow my own business. Your articles are a good source of inspiration.

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Ekow Owusu-Boakye's avatar

This is very good and insightful!

All about creating for your target audience easier for brands to align with that

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C.Daley's avatar

This post is awesometastic! 🤩

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Ludjero Lopes's avatar

Definitely reading this! I’m a creator too and can’t wait to connect with you and your community. I write about our world too 🙈

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Victoria's avatar

I’ve been hearing this advice for the last 3-4 years. It’s true - an increasing number of brands are more concerned with engagement rather than the amount of followers someone has. There is even a formula that lets you calculate the rate of engagement per post. Thank you for sharing this concept.

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Kennedy Kiriago's avatar

Great insight, it's good sometimes not to chase numbers, concentrate on your passion, numbers will follow you.

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Toluwani's Newsletter ✨'s avatar

Thank you for this post, this is what I needed to see.

But I've a question, for example if I have an idea or inspiration to do something, and i feel that I need to get the equipment for it, but I don't have the funds, should i just wait to get those gadget, or just start like that.

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