Nobody Commented on My Posts. Until I Learned to Ask the Right Questions.

Why Engagement Matters

When I started writing on Substack, I had this picture in my mind: I’d hit publish, people would rush in, comments would flow like wine, and my inbox would light up with notifications.

Reality? Crickets.

It took me longer than I care to admit to realize this: you don’t get engagement by accident.

Engagement is something you create. It’s the secret sauce that turns passive readers into loyal subscribers and loyal subscribers into superfans who share your work like it’s gospel.

Here’s what I’ve learned—through trial, error, and a lot of awkward silences—about how to build conversations that actually matter.

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This January, I’m sharing exactly how to drive engagement that grows your audience:

• My 3-Note Framework for writing Notes that spark real conversations.

• A Notes Calendar to stay consistent without feeling overwhelmed.

• Swipe files of my most engaging Notes (and why they worked).

• Weekly Notes Boost Parties to engage with your Notes and grow faster.

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