How We Grow in April: All You Need to Know
March flew by in a whirlwind of subscriber milestones, new content experiments, and exciting behind-the-scenes developments. Before we dive into everything happening in April (and there's A LOT), let's take a quick look at our March performance and what we learned together.
March By The Numbers 📊
• Growth: +4,700 new subscribers (now at 49K total!) and $12k+ in MRR
• Most popular posts:
• Top Note: +707 new subscribers
Got ranked in the top 100 Business Bestsellers and Top 10 Rising Bestsellers in Business
When I started this journey last September, I couldn't have imagined we'd build a community of 48,000 growth-minded creators in just 7 months. This pace of growth continues to humble and excite me!
March Recap: Two Massive Growth Workshops
1. The Monetisation Mastermind:
Monetizing Your Newsletter: The Ultimate Playbook
2. The Best Way To Use Substack Tags – Most people mess this up—here’s how to use tags to grow. Plus 5 toolkits I can’t live without.
What I Learned in March
Every month teaches me something new about growing on Substack. Here were my biggest takeaways from March:
1. Consistency trumps perfection
My experiment with daily Notes (even quick ones) dramatically increased my discoverability. Posts that I thought were "just okay" often outperformed my meticulously crafted deep dives.
2. Targeted value beats generic advice
The posts where I solved very specific problems (like "The 8% Rule: What Analyzing 1,500 Newsletters Taught Me About Exponential Substack Growth") dramatically outperformed broader topics.
3. Vulnerability creates connection
My most engaged post was actually where I shared my biggest newsletter failure from 2023. The comment section exploded with people sharing their own stories and thanking me for the honesty.
4. Building in public accelerates growth
When I shared my actual newsletter metrics and monetization breakdown, it not only helped others but created massive trust that led to new paid conversions.
April Plans: The Biggest Month Yet
Now, let's talk about what's coming in April—easily our most value-packed month since launching How We Grow.
🔥 The Substack Money Map Bootcamp (April 15-17)
This is the big one! After countless requests, I'm finally hosting a comprehensive 3-day bootcamp focused entirely on turning your Substack from hobby to business.
Over three intensive days, we build:
• Day 1: Your Subscriber Conversion Machine
• Day 2: Your Perfect Paywall Strategy
• Day 3: Your Multiple Income Streams Blueprint
This isn't theoretical—we'll be implementing in real-time together. You'll leave with your complete monetization system built and ready to launch.
The bootcamp is worth more than $3,000 in tools, materials and support, but you can join with an investment of $297. (Paid members get special access at just $97.)
🎁 NEW Exclusive Workshop for Paid Members:
"My Top 3 Substack Monetisation Lessons - after 1000 paid subscribers in 18 months"
As a thank you to our paid community, I'm hosting a free workshop exclusively for paid members on April 24th.
"The Viral Formula" will break down my system for creating high-sharing content on Substack. I'll reveal:
• The 5-part structure I use for posts that consistently get 1,000+ shares
• My "Thumb-Stopping Hook" formula that's responsible for 80% of my growth
• How to craft titles that make sharing inevitable
• The exact posting schedule that maximizes algorithm performance
This workshop would normally be $97, but it's completely FREE for all paid How We Grow members. Just another benefit of being part of our inner circle!
💻 Substackulous: My Growth Tool Now Available to All Members
After months of development and beta testing with select subscribers, I'm thrilled to announce that Substackulous—my proprietary growth tool for Substack—is now available to all members!
What Substackulous helps you do:
Identify optimal posting content based on your specific audience
Generate high-converting newsletter titles using my proven formulas
Analyze your top-performing content to identify patterns
Create optimized visuals for your newsletter for a great brand identity
and more
We are now at 200+ members and these are some of the results you can expect using it:
You get free access and 15 credits to use Substackulous as a new member. And if you are a paid members you also get 100 free credits to use. Additional credits are available for purchase if needed.
📝 New Content Series: "The Newsletter Monetization Masterclass"
This month, I'm launching a new content series diving deep into newsletter monetization. Each week in April, I'll release an in-depth guide covering:
Behind the scenes: A monetization funnel that actually works
Why Every Profitable Newsletter Needs These 3 Content Pillars
5 Case Studies of Creators Earning From Multiple Streams (With Real Numbers)
Why Every Profitable Newsletter Needs These 3 Content Pillars
Strategic Paywall Placement for Maximum Conversion
The Economics of a Successful Newsletter (Substack breakdown)
These posts will be more comprehensive than my usual content, providing step-by-step frameworks you can implement immediately.
🎙️ New Experiment: "Growth Office Hours" on Notes
Every Friday in April, I'll be hosting live "Growth Office Hours" via chat. Drop your biggest growth question, and I'll provide personalized feedback and strategies in real-time.
This is an experiment to see if this format provides value—so show up with your best questions!
A Personal Note About April
April marks my birthday & my 7-month anniversary on Substack, and it feels like the perfect time to reflect on this journey.
When I started, I had a simple hypothesis: that by sharing everything I was learning about newsletter growth—honestly and transparently—I could build something valuable.
I never expected to reach bestseller status in two months. I never imagined we'd build a community of 48,000 creators. And I certainly never thought I'd be able to turn this into my full-time focus so quickly.
What I've learned is that there's an incredible hunger for authentic, results-focused guidance in the creator economy. Not theory, not fluff—but actual strategies that work in the real world.
That's what April is all about for me: doubling down on practical, implementable systems that help you turn your knowledge into income.
Whether you join us for the bootcamp, participate in the members-only workshop, or simply follow along with the free content—I'm committed to making April our most value-packed month yet.
This is how we all grow!
Drop your answer in the comments so I know what to prioritize in my content planning!
P.S. Not a paid member yet? Now is the perfect time to join. You'll get immediate access to Substackulous + 100 free credits to use, a free seat in "My Top 3 Substack Monetisation Lessons - after 1000 paid subscribers in 18 months" workshop, and discounted access ($497 $150) to the next Live $5K Monetization Bootcamp